The Creator Spotlight Podcast Ep. 66: From 10k to 100k in 12 months — without growth hacks ft. Sydney Graham
Jul 8, 2025
Sydney Graham, a sewing creator with over 600k followers, shares her incredible journey of gaining over 100k YouTube subscribers in just one year. She discusses the importance of engaging beginners and fostering a supportive community in sewing. Sydney dives into the nuances of social media platforms like TikTok and Instagram, emphasizing strategic content planning. She also explains her monetization strategies with brand partnerships and pattern sales, while stressing the need for authenticity in creator collaborations.
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Strategic Sewing Pattern Dupe
- Sydney made a "Sid Tie Top" pattern inspired by the popular Ganni Tie Top shirt.
- She created a tutorial to help people hack her pattern to replicate that trendy shirt look.
Sewing Wardrobe in One Day
- Sydney filmed a vlog attempting to sew her whole fall wardrobe in one day.
- She almost didn't film it but changed the video title after posting to highlight the challenge, boosting views.
Me-Made Wardrobe Showcase
- Sydney's "trying on my entire me-made wardrobe" video is a comprehensive resource for fans.
- It answers follower questions and showcases her actual garments in detail for inspiration.