Navigating Social Media: TikTok vs. Instagram

This week Francis and Natalia are joined by sewing creator Sydney Graham ( @HiSydGraham ). Sydney has gained over 100k subscribers on YouTube this year and has over 600k followers across platforms.

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• TikTok
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Timestamps

00:00 Introducing Sydney Graham

01:01 How to gain 100k subscribers in a year

10:46 Early days of the creator economy

15:05 The biggest creators in the sewing space

17:40 Balancing community and individuality

21:17 The best video platforms for creators right now

25:19 Why you shouldn't chase trends

31:48 Sewing content is growing - here's why

33:45 Revenue breakdown

36:51 Content creation and sewing similarities

41:12 How to build a friendly community online

45:53 Choosing the right brand partnerships

49:38 Defining your goals as a creator