The Creator Spotlight Podcast Ep. 69: How to make a $100k newsletter business with no budget ft. Landon Huslig
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Jul 29, 2025 Landon Huslig, the creative mind behind Wichita Life—a successful local media venture—shares his journey of turning a simple Instagram account into a six-figure business. He dives into strategies for newsletter growth, emphasizing grassroots methods and community engagement. Landon discusses the unique advantages of newsletter advertising for local businesses and his experience navigating the CBD market. He also reflects on the blurred lines between traditional journalism and modern content creation, underscoring the importance of authenticity in the creator economy.
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Hand-to-Hand Growth Strategy
- Landon used a hand-to-hand combat strategy of DMing 50 followers daily on multiple platforms to grow his newsletter.
- This personal outreach yielded about 31 signups daily costing around $40 in equivalent ad spend.
From Engineer to Local Media
- Landon began Wichita Life with Instagram posts showing his love for Wichita without business intentions.
- He transitioned from engineering to media gradually, finding creative fulfillment in local storytelling.
Start Paid Ads Early
- Start with small paid growth by running Facebook ads at about $10 per day to gain new subscribers.
- Combine ads with personal outreach like DMs to scale your local newsletter efficiently.