The Value of Newsletter Advertising for Local Businesses

This week we’re joined by Landon Huslig, the creator of Wichita Life, a local media brand covering life in Wichita through a newsletter, podcast, and Instagram. He built it as a side hustle while working full-time as an engineer. It now has a combined 50,000 followers and generates $120k+ annually.

Wichita Life: https://wichitalifeict.com

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Timestamp

00:00:00 Introducing Landon

00:01:16 The art of hand to hand combat

00:10:54 Starting a local media

00:18:43 The growth to $120k

00:25:06 How big can a local newsletter be?

00:34:27 The value of a likeminded community

00:40:39 The creator to entrepreneur spectrum

00:46:06 The difficult relationship with traditional local media

00:57:22 Building local businesses in addition to newsletter

01:01:48 The responsibility to your audience

01:04:03 Side hustle vs full time business

01:09:24 Starting a local newsletter in 2025