5min chapter

The Creator Spotlight Podcast cover image

Ep. 29: "Posting content on the internet changed my life" ft. Tommy Clark

The Creator Spotlight Podcast

CHAPTER

The Art of Virality: Lessons from Social Media Success

This chapter reflects on a viral Instagram moment from Clark's marathon run and discusses how a wipes brand effectively engaged with it, leading to a surge in views for their own content. It explores the balance between social media virality and real-world business benefits, emphasizing the importance of trendjacking and the challenges of sustained engagement.

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