How To Build a LinkedIn Audience From Scratch
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Mastering LinkedIn Engagement
This chapter explores effective communication and content strategies for marketing on LinkedIn, emphasizing the importance of personal anecdotes and nuanced post formats. It discusses metrics for engagement, highlighting the significance of likes and comments to boost visibility and reach. The speakers advocate for building genuine relationships and mastering fundamental content creation techniques over relying on quick hacks, while also addressing the potential of LinkedIn's new short-form video feature.
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