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14min chapter
How To Build a LinkedIn Audience From Scratch
Newsletter Operator
Audience Targeting for Growth
This chapter emphasizes the significance of targeting the right audience for subscriber growth and lead generation, stressing that quality trumps quantity. It advocates for LinkedIn as a key social media channel for B2B founders, highlighting strategies for effective personal branding and content structuring to enhance audience engagement. Additionally, it discusses the benefits of sharing personal insights to attract talent and reinforce company culture in the recruitment process.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode