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2min chapter
How To Build a LinkedIn Audience From Scratch
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The Power of Controversy in Audience Building
This chapter explores how leveraging controversy can enhance audience engagement on LinkedIn, drawing parallels with Twitter. It highlights the value of tastefully polarizing content for SaaS founders, advocating for bold opinions that attract the right audience while filtering out those unlikely to convert.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode