Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions.
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Episode Topics & Timestamps
00:00 The Importance of Clear Value Proposition
03:13 Audience Growth Strategies on LinkedIn
06:04 Content Creation Fundamentals
08:58 Optimizing Content for Engagement
11:47 Leveraging Controversy in Content
14:57 The Power of Personal Stories in Content
23:58 Reflecting on Weekly Engagements
24:57 The Importance of Specificity in Content
25:51 Understanding Engagement on LinkedIn
27:44 Strategies for Boosting Engagement
29:38 The Risks of Engagement Hacking
30:36 Building an Organic Audience
32:01 Converting Followers into Customers
34:50 Exploring Growth Hacks on LinkedIn
36:14 Leveraging LinkedIn Video Content
39:04 Navigating Links in Posts
40:55 Insights on LinkedIn Newsletters
Links Mentioned
https://x.com/tclarkmedia
https://www.linkedin.com/in/tclarkmedia/
https://www.bluecast.ai/
https://www.compoundcontentstudio.com/
