AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Newsletter Operator
Why Billions In Revenue Just Shifted To Newsletters
Feb 19, 2025
Tyler Bishop, Chief Marketing Officer of Ezoic and a pioneer in digital marketing, dives deep into the advertising landscape. He reveals the monumental shift from third-party to first-party data and its profound effects on publisher revenue. Tyler sheds light on evolving targeting methods, the implications of data privacy, and how publishers can harness first-party data for growth. He also discusses innovative strategies for maximizing revenue through newsletters and adapting to the changing dynamics in advertising.
59:29
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- First-party data has become essential for advertisers, providing improved targeting and direct audience connections while surpassing third-party data reliability.
- The advertising landscape is evolving due to data privacy regulations, compelling advertisers to adopt first-party data models for more effective ad placements.
Deep dives
Importance of First-Party Data
First-party data is increasingly recognized as a crucial asset for advertisers, surpassing third-party data in terms of accuracy and targeting effectiveness. Advertisers are finding that having identifiable audiences through first-party data allows for better ad placements, potentially increasing the overall value derived from advertising. This shift emphasizes the need for protocols and processes that enable the buying and selling of first-party data, ensuring that advertisers can connect directly with the audiences they want to reach. As a result, first-party data grants publishers the opportunity to improve their relationships with advertisers by facilitating targeted advertising without the complexities associated with third-party data.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode