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5min chapter
Why Billions In Revenue Just Shifted To Newsletters
Newsletter Operator
Enhancing Programmatic Ad Revenue through First-Party Data Strategies
This chapter discusses strategies for enhancing programmatic ad revenue by leveraging first-party data and utilizing various ad networks and direct sales. It also addresses the challenges of implementing such strategies and how specific tools can aid publishers in maximizing the value of their ad spaces.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode