Tyler Bishop
Award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. Shares insights on advertising, data privacy, and challenges for publishers.
Best podcasts with Tyler Bishop
Ranked by the Snipd community
39 snips
Feb 19, 2025 • 59min
Why Billions In Revenue Just Shifted To Newsletters
Tyler Bishop, Chief Marketing Officer of Ezoic and a pioneer in digital marketing, dives deep into the advertising landscape. He reveals the monumental shift from third-party to first-party data and its profound effects on publisher revenue. Tyler sheds light on evolving targeting methods, the implications of data privacy, and how publishers can harness first-party data for growth. He also discusses innovative strategies for maximizing revenue through newsletters and adapting to the changing dynamics in advertising.
9 snips
Jun 25, 2025 • 1h 1min
Tyler Bishop Explains How First-Party Data Can Add 15% to Ad Revenue
Tyler Bishop, a digital marketing expert at Ezoic, shares his wisdom on the future of ads as third-party cookies fade away. He discusses how publishers can utilize first-party data to regain control and potentially boost ad revenue by 15%. The conversation highlights the shift in advertising strategies and the importance of building direct relationships with audiences. Tyler also touches on optimizing visitor conversion rates and adapting to a rapidly changing digital landscape, ensuring publishers thrive amidst the challenges.
