Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! Tyler Bishop Explains How First-Party Data Can Add 15% to Ad Revenue
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Jun 25, 2025 Tyler Bishop, a digital marketing expert at Ezoic, shares his wisdom on the future of ads as third-party cookies fade away. He discusses how publishers can utilize first-party data to regain control and potentially boost ad revenue by 15%. The conversation highlights the shift in advertising strategies and the importance of building direct relationships with audiences. Tyler also touches on optimizing visitor conversion rates and adapting to a rapidly changing digital landscape, ensuring publishers thrive amidst the challenges.
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Tyler's Publishing Beginnings
- Tyler Bishop shared his experience running early jujitsu websites and his passion for the content space.
- His background gave him insights into digital marketing and publisher challenges.
End of Third-Party Cookies Era
- Third-party cookies were created by big tech mainly for ad targeting but are now depreciating.
- The web is moving toward other solutions because of privacy changes and browser restrictions.
Value of First-Party Data
- First-party data lets publishers maintain valuable audience connections through emails and phone numbers.
- Advertisers pay more for first-party data because it increases targeting accuracy and cuts out intermediaries.