Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! cover image

Tyler Bishop Explains How First-Party Data Can Add 15% to Ad Revenue

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

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Intro

This chapter delves into the critical role of first-party data in digital advertising, highlighting the challenges posed by the decline of third-party cookies. The speakers provide actionable insights for publishers to better target audiences and improve revenue by utilizing their own data effectively.

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