Tyler Bishop Explains How First-Party Data Can Add 15% to Ad Revenue
Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
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Harnessing First-Party Data in Digital Advertising
This chapter discusses the pivotal role of first-party data for publishers and creators in establishing direct audience relationships and enhancing ad revenue. It contrasts this approach with the declining use of third-party cookies, highlighting the benefits of email and phone number collection for targeted advertising. The conversation also explores strategies for managing and securing first-party data, emphasizing its importance in the evolving landscape of digital advertising.
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