Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

In this episode of the Niche Pursuits News Podcast, Jared and Thomas dig into one of the week’s biggest stories: OpenAI has expressed interest in buying Google Chrome if regulators force Google to sell as part of the ongoing antitrust trial.  They also explore new data around AI Overviews and how they’re impacting organic click-through rates. Jared shares how his seasonal Pinterest strategy brought in 35% of his site traffic last week, and Thomas debates whether to post AI content to his established YouTube channel or grow a brand-new one from scratch. And something that I don't think has happened on the podcast yet, a baby chick joins the show live. Watch the full episode for fresh takes on search, side hustles, seasonal traffic strategies, and the evolving role of AI in how we discover and consume content. Links & Resources: Open AI buying Chrome - https://www.reuters.com/sustainability/boards-policy-regulation/google-contemplated-exclusive-gemini-ai-deals-with-android-makers-2025-04-22/ Google AI Overviews are hurting CTR - https://searchengineland.com/google-ai-overviews-hurt-click-through-rates-454428  Google AI Overview Study: 90% Of B2B Buyers Click On Citations - https://www.searchenginejournal.com/google-ai-overview-study-90-of-b2b-buyers-click-on-citations/544505/  Cackle Hathery - https://www.cacklehatchery.com/ Word Finder - https://www.wordfinder.com/en/ Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Brad Wayland, an entrepreneur and sell-side M&A advisor at Quiet Light, shares his journey of turning a struggling farming course into a million-dollar success. He discusses the initial sales struggles despite partnering with renowned farmer Joel Salatin. With strategic shifts like enhancing content and harnessing the power of YouTube and paid ads, Brad reveals the keys to overcoming marketing challenges. Listeners gain insights into customer engagement, adaptive strategies, and the importance of authenticity in building a brand within the niche market.

In this week’s Niche Pursuits News Podcast, Spencer and Jared dive into some huge stories you don’t want to miss! They break down Meta's antitrust trial and the FTC's attempt to force Meta to sell Instagram and WhatsApp. What’s really at stake for Meta and the future of social media? They also cover Google’s $6.6 billion lawsuit in the EU over search advertising dominance, and a surprising study showing AI still only drives 0.1% of web traffic—what does this mean for your SEO strategy? Finally, Spencer and Jared discuss how adding links to LinkedIn posts could boost engagement by 13%, shaking up the way we approach content on the platform. You don't want to miss this episode!   Links & Resources Meta's antitrust trial - https://www.bbc.com/news/articles/cedy2ygy50do Google’s $6.6B Lawsuit - https://searchengineland.com/google-uk-lawsuit-search-dominance-454344 LinkedIn's Link Shock - https://www.searchenginejournal.com/linkedin-study-finds-adding-links-boosts-engagement-by-13/544524/ AI Traffic - https://ahrefs.com/blog/ai-traffic-research/ Face Shape AI - https://www.detect-face-shape.com/ Email Checker - https://email-checker.net/   Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Jon Gillham, founder of Originality.ai and content optimization expert, dives into the transformative world of SEO and AI-driven content strategies. He critiques traditional SEO tools for fostering derivative content and emphasizes the importance of originality and depth over rigid scoring systems. Jon shares insights on the significance of user intent, the dangers of over-optimization, and innovative strategies for creating valuable, engaging material. This conversation is a goldmine for content creators and marketers navigating the modern digital landscape.

The hosts dive into the fallout from Google's Creator Summit and how small publishers still struggle despite promises of support. They discuss TikTok's uncertain future as it searches for a buyer. Exciting advancements in AI tools like MidJourney 7 and GPT-4.0 are explored, with tips for creators on optimizing their use. The duo also shares insights into their own side hustles, how to monetize online traffic, and the success of niche sites like tire calculators. Tune in for the latest trends and a peek into unique business ideas!

Ben Addy, a digital strategist and content creator, shares his journey from building a 500K Instagram following to launching over 30 niche sub-accounts. He reveals his systemized approach to social media growth, emphasizing tailored content and monetization strategies. Instead of chasing virality, Ben focuses on creating meaningful connections with his audience. He also discusses transforming Instagram momentum into high-performing local newsletters, showcasing the importance of multi-channel engagement for sustainable success.

Dive into the intriguing dynamics between Reddit and Google, exploring how Reddit's growth hinges on Google traffic. The hosts debate the implications of AI in content creation, questioning whether it's all hype or holds genuine potential. They highlight the quirky trend of backyard chicken rentals as a fun side hustle and share their personal experiences with various digital platforms. Tune in for insights on navigating the evolving content landscape and the need for originality amidst the rise of AI-driven content.

Jamie Rawsthorne, co-founder of the Zach and Jay Show, shares his incredible journey of growing a YouTube channel to over a million subscribers. He reveals how a viral video turned his fortunes around after facing financial struggles and how he boldly shifted focus at the peak of success. Listeners gain insights into his 'Triple C' content strategy, the art of emotional storytelling, and innovative monetization techniques. Jamie emphasizes the importance of strategic research and effective engagement, providing valuable tips for aspiring YouTube creators.

Explore how AI search is reshaping interactions with Google and what the upcoming core update means for content creators. Discover the implications of Google's algorithm changes on small publishers, especially the shift towards original content. Hear about inventive side hustles like calculator websites and tools that optimize internal linking. Dive into the evolution of AI newsletters and monetization strategies across platforms, including captivating insights into music discovery and audience engagement.

CJ Gustafson, founder of Mostly Metrics and a former CFO, reveals how he built a thriving newsletter with over 60,000 subscribers while juggling a full-time job. He shares strategies for engaging content and effective community building. CJ discusses the shift from free to paid subscriptions and explores innovative monetization methods, including securing sponsorships. The synergy between newsletters and podcasts is highlighted, emphasizing meaningful interactions and networking. His insights are a treasure trove for anyone interested in niche content marketing.