Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Tyler Bishop, a digital marketing expert at Ezoic, shares his wisdom on the future of ads as third-party cookies fade away. He discusses how publishers can utilize first-party data to regain control and potentially boost ad revenue by 15%. The conversation highlights the shift in advertising strategies and the importance of building direct relationships with audiences. Tyler also touches on optimizing visitor conversion rates and adapting to a rapidly changing digital landscape, ensuring publishers thrive amidst the challenges.

LaShonda Brown, founder of Bootstrap Biz Advice, helps small businesses grow on a budget. She discusses her journey of scaling a $50/month subscription model into a six-figure business. LaShonda shares secrets of community engagement and strategic brand partnerships with platforms like Canva. Listeners learn about her two-tier membership model that fosters involvement and adapts to audience needs. She also highlights the power of content repurposing for maximizing reach and converting audiences from social media to email lists.

Ryan Atkinson, the founder of Spacebar Visuals, shares his inspiring journey of turning a small-town dream into a six-figure video marketing agency. He reveals how he effectively used outbound outreach, leveraging tools like Apollo.io and LinkedIn to attract high-value B2B clients. Ryan discusses the challenges of rapid growth, cash flow management, and the importance of resilience in entrepreneurship. His actionable strategies for cold email sequences and personalized interactions provide invaluable insights for aspiring business owners.

Jay Clouse, the founder of Creator Science and mastermind behind The Lab, dives into his journey of transforming a 200-member community into a lucrative business generating $830K annually. He reveals the secrets to achieving a remarkable 66% renewal rate through annual memberships. Jay discusses his strategies for a content engine that keeps members engaged and highlights the importance of community structuring for sustainable growth. His insights on monetization and enhancing member experiences will reshape how you think about online communities.

In this episode, Forrest Baumhover shares the inspiring story of how he rebuilt his personal finance website after it was hit hard by Google’s Helpful Content Update.  From ranking for just 16 keywords at its lowest point to earning over $10,000 per month, Forrest reveals the strategies he used—including leveraging a faceless YouTube channel—to recover and grow. If you’re facing SEO challenges or algorithm setbacks, this episode is packed with valuable insights and motivation.   ** Podcast Sponsor - Jolly SEO   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Mike Hoffmann, the founder of Vendingpreneurs, shares his fascinating journey from a corporate job to a flourishing vending machine business that now rakes in $100K a month. He dives into the nuts and bolts of locating profitable spots and selecting the right machines. Hoffman reveals how modern technology simplifies inventory management and boosts profitability. He emphasizes the importance of understanding demographics and shares personal anecdotes that highlight the potential for turning vending into a lucrative passive income stream.

In this engaging discussion, Chris Hutchins, host of All the Hacks, shares his journey from corporate finance to creating a thriving personal brand through podcasting. He highlights how he achieved 21,000 downloads in the first week and built a dedicated audience. Chris dives into overcoming monetization challenges, experimenting with various revenue streams, and the importance of maintaining authenticity. He emphasizes using personal connections for growth and the delicate balance between passion and business success in the digital landscape.

Nick Huber, founder of Sweaty Startup, has transformed simple, 'boring' businesses into a $30M empire. He shares his unconventional wisdom on why focusing on everyday industries can yield greater profits than trendy startups. Nick discusses his practical 10-minute drill for assessing business ideas and emphasizes the need for strategic hiring and building a personal brand. He also highlights the importance of recognizing profitable opportunities and the balance between focus and diversification in business ventures.

In this engaging discussion, Bart van der Meer, Director of Search at Leeds.io, shares his extensive expertise in digital PR and SEO. He dives into innovative strategies for obtaining backlinks through original data creation, revealing how even small businesses can effectively scale their PR efforts. Bart emphasizes the importance of leveraging unique data to boost organic traffic and challenges common SEO misconceptions. Listeners will find practical tools and techniques for successful outreach and compelling content creation that resonates with high-authority sources.

In this episode of the Niche Pursuits News Podcast, Jared and Thomas dig into one of the week’s biggest stories: OpenAI has expressed interest in buying Google Chrome if regulators force Google to sell as part of the ongoing antitrust trial.  They also explore new data around AI Overviews and how they’re impacting organic click-through rates. Jared shares how his seasonal Pinterest strategy brought in 35% of his site traffic last week, and Thomas debates whether to post AI content to his established YouTube channel or grow a brand-new one from scratch. And something that I don't think has happened on the podcast yet, a baby chick joins the show live. Watch the full episode for fresh takes on search, side hustles, seasonal traffic strategies, and the evolving role of AI in how we discover and consume content. Links & Resources: Open AI buying Chrome - https://www.reuters.com/sustainability/boards-policy-regulation/google-contemplated-exclusive-gemini-ai-deals-with-android-makers-2025-04-22/ Google AI Overviews are hurting CTR - https://searchengineland.com/google-ai-overviews-hurt-click-through-rates-454428  Google AI Overview Study: 90% Of B2B Buyers Click On Citations - https://www.searchenginejournal.com/google-ai-overview-study-90-of-b2b-buyers-click-on-citations/544505/  Cackle Hathery - https://www.cacklehatchery.com/ Word Finder - https://www.wordfinder.com/en/ Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative