Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How LaShonda Brown Scaled a $50/mo Subscription into a Six-Figure Business
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Jun 18, 2025 LaShonda Brown, founder of Bootstrap Biz Advice, helps small businesses grow on a budget. She discusses her journey of scaling a $50/month subscription model into a six-figure business. LaShonda shares secrets of community engagement and strategic brand partnerships with platforms like Canva. Listeners learn about her two-tier membership model that fosters involvement and adapts to audience needs. She also highlights the power of content repurposing for maximizing reach and converting audiences from social media to email lists.
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YouTube Channel's Humble Start
- LaShonda started her YouTube channel by posting marketing tutorials for her clients who kept asking the same questions.
- After realizing many others were watching, she shifted to focus largely on the channel, which gradually grew into her full-time business.
Leverage Brand Partnerships
- Partner deeply with tech companies you love to become a verified expert or partner and create dedicated content.
- This uniquely positions you to scale your online presence and attract strategic brand partnerships.
SEO and Live Stream Growth
- Optimize YouTube videos for SEO to attract views when starting out without a subscriber base.
- Use live streaming regularly to engage your community and improve as an educator and public speaker.