Discover why younger users are ditching Google for platforms like TikTok and YouTube. Delve into the implications of Google’s recent algorithm updates and their effects on content creators. Explore the growing role of SMS marketing as a game-changer for businesses in 2025. Hear about niche sites making waves with unique products and trends, including a quirky focus on geese control. Plus, enjoy insights on Bitcoin investments and the evolution of video marketing strategies that are redefining online engagement!

Back in September 2023, when Todd Sarouhan’s San Diego travel site got hit by the HCU, he watched it lose around 80% of its traffic.  But then, in August 2024, another HCU update rolled out, and things turned around dramatically. Traffic started climbing back up, and it's been on the rise ever since.  But his site didn’t just recover—it soared to new heights and is now exceeding its previous peak traffic levels.  In this interview, he talks about the strategies he used to navigate through the downturn, why and how he implemented them, and the lessons he learned along the way. This interview offers a real-world example of resilience and adaptability in the ever-changing digital landscape.   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this engaging discussion, Brooks Conkle, a savvy guest host and expert in SEO and online strategies, shares fascinating insights into Google’s latest November core update and its positive impact on small bloggers. They explore innovative monetization tactics for niche sites, including a quirky tank driving venture and a simple screenshot guide. Additionally, they dissect Google's new Search Console recommendations and ad design policies, highlighting crucial strategies for maximizing visibility and ethical advertising practices.

James Oliver, an SEO and affiliate marketing expert with seven years of experience and a portfolio of over 20 niche sites, shares his journey of generating $4k in seven months with AI-generated content. He discusses innovative SEO strategies, including the use of expired domains and backlinks, while emphasizing the integration of AI tools for content creation. Oliver also touches on the importance of diversifying monetization strategies beyond just affiliate marketing and reflects on the lasting value of passive income websites.

In this discussion, guest host Thomas Smith, an expert in online publishing and SEO strategies, dives into the aftermath of Google's reputation policy crackdown affecting major publishers like CNN and Forbes. He shares insights on the drastic traffic losses and the industry's evolving landscape, including the rise of AI in content creation. The conversation also touches on the closure of HARO and its implications for journalist outreach. Smith highlights the importance of niche websites, revealing their potential for branding and profitability in today's digital monetization challenges.

Layla Pomper, an accidental entrepreneur and founder of ProcessDriven, shares her journey of transforming businesses through effective systems. She discusses how her viral success on social media, especially LinkedIn, skyrocketed her following to over 74k. Layla reveals strategies for marketing in seemingly 'boring' niches and the importance of embracing mistakes in the learning process. She also highlights her mastery of YouTube to enhance client engagement and offers practical advice for solopreneurs seeking to optimize productivity.

In this engaging conversation, Morgan Overholt, an expert in SEO and AI, shares her insights on the transformative SearchGPT tool that's reshaping search dynamics. Highlights include a humorous dive into the recent November Core Update and its impact on SEO rankings. They explore the niche landscape, comparing AI tools like ChatGPT with traditional search engines. Morgan also shares quirky niche websites, sparking laughter about the 'invisible cow' game. Tune in for valuable strategies for navigating the evolving world of AI and SEO!

Morgan McBride, a thriving DIY and crafting content creator, shares her rollercoaster journey from being a Google Success Story to facing drastic traffic drops after algorithm updates. She candidly discusses the complexities small publishers face and the emotional toll of navigating Google's changes. The conversation touches on the disconnect between creators and Google, the need for better communication, and the importance of diversifying content strategies. Morgan emphasizes resilience and adapting to new opportunities in the ever-evolving digital landscape.

Dive into the latest shifts in the SEO world driven by AI, including how OpenAI's Search GPT is challenging Google. Discover the fascinating implications of Sam Altman's tweet and explore niche site success stories inspired by unique side hustles. Learn about the viral acquisition of chat.com and its potential game-changing effects. Find out how traffic diversification can enhance monetization strategies and get insights into using character counting tools for better content creation!

Jake Cain, a seasoned blogger with a diverse portfolio and former employee at Niche Pursuits, shares fresh insights from Google's Creator Summit. He discusses the mixed feelings attendees had about Google's algorithms, highlighting challenges and opportunities for content creators. Jake dives into how recent algorithm updates have caused significant traffic losses for publishers and offers a look into the Google campus atmosphere. His takeaways emphasize the importance of adaptability and communication between Google and creators in this evolving digital landscape.