Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Keval Shah Built a $200K/Month Agency Using X
Nov 12, 2025
Keval Shah, Founder of Inbound Pursuit, scales his SEO agency to $200K/month through organic content and a strong X following. He discusses abandoning cold outreach for trust-building content and shares tactics for thriving in AI-driven SEO. Keval emphasizes the importance of links and details how he generated $24K directly from ChatGPT referrals. He warns about algorithm volatility and urges businesses to adapt to stay competitive, offering insights on creating revenue-focused SEO strategies for e-commerce brands.
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How A Casual X Post Launched An Agency
- Keval grew Inbound Pursuit organically by posting personal and SEO content on X and closing his first client from a casual post.
- He quit cold outreach and scaled the agency to $200–$250K/month mostly via social content and referrals.
Niche Down To Get Better Clients
- Do niche down your agency messaging to a specific ICP to attract higher-quality clients who pay and refer.
- Put that niche in your bio and content to signal expertise and win clients seeking specialists.
Algorithm Woes Nearly Undercut Growth
- Keval experienced demoralizing reach drops after algorithm changes and reduced posting for a period.
- Referrals and strong client work sustained revenue until X's algorithm improved recently.