Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Travis Tallent Grows SEO Traffic with Simple Systems
Nov 19, 2025
Travis Tallent, Managing Director of SEO and CRO at Brainlabs, brings over 12 years of experience in scaling SEO efforts. He reveals how his team achieved a staggering 400% increase in SEO traffic and gained 2,000 new page-one keywords for a massive 61-million-page site. Travis shares insights on his RISE framework for prioritizing SEO, the importance of upper-funnel content for visibility, and strategies for tackling AI search challenges. He also discusses how smaller teams can effectively scale SEO efforts with clever automation and prioritization.
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From House To City SEO
- Travis Tallent reframes SEO from a single website "house" to a multi-platform "city" requiring cross-channel optimization.
- Winning in AI-era search means coordinating website SEO with social, video, marketplaces, and other searchable platforms.
61 Million Pages Case Example
- Brainlabs worked with a massive 61 million-page site that combined B2C, B2B, docs, and user-generated content.
Use RISE To Prioritize At Scale
- Use the RISE framework: Reach (radius), Intent, Scale, Execution to triage large sites and prioritize impact.