Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Casey Markee Uses AI to Help Bloggers Grow: Lessons From 175 Site Audits
10 snips
Nov 5, 2025 Casey Markee, founder of MediaWise and SEO specialist for food and lifestyle blogs, shares his expertise after auditing around 175 sites in 2025. He reveals effective strategies for email list growth that have doubled subscriber counts. Listeners learn how to utilize AI tools to enhance their blogs while avoiding common mistakes that hurt traffic. Casey emphasizes the importance of building topical authority through external mentions and highlights the need for adaptability in the ever-evolving blogging landscape.
AI Snips
Chapters
Transcript
Episode notes
Build A Google‑Independent Business
- Build a business that can survive if Google disappears by owning your audience and product offerings.
- Invest in email lists, communities, and portable content channels to reduce reliance on search traffic.
Double Down On Email And Gated Print
- Prioritize email and newsletters because open rates are at all‑time highs and they convert to steady revenue.
- Use tactics like gated print/PrintPass to rapidly grow subscriber lists and monetize beyond ads.
Small SEO Wins Plus Email Move The Needle
- Fixing a subset of SEO issues while building email/community can offset traffic losses from AI or algorithm shifts.
- Simple, focused improvements produced average organic gains and higher RPMs in Casey's audits.