Can Bloggers Recover from the Helpful Content Update?

In this episode, SEO expert Casey Markee shares insights from over 175 audits of food and lifestyle blogs in 2025. He breaks down what's actually working right now, from email list growth strategies that doubled subscriber counts to SEO fixes that led to traffic increases and higher RPMs.

We also dive into how bloggers can use AI tools smartly, what mistakes are killing traffic, and how to build topical authority beyond Google. If you're feeling lost post-HCU or wondering how to future-proof your blog, this episode is full have useful information!

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Links & ResourcesMediaWyse: https://www.mediawyse.com/ Casey's LinkedIn Profile: https://www.linkedin.com/in/caseymarkee/ AI Isn't the Enemy article: https://searchengineland.com/ai-isnt-the-enemy-how-bloggers-can-thrive-in-a-generative-search-world-459672 Google's AI-powered SERPs: Strategies for recipe, travel, and lifestyle bloggers: https://searchengineland.com/google-ai-powered-serps-strategies-recipe-travel-lifestyle-bloggers-454170 Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

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