Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Melissa Byron Rebuilt Her Site From 15K to 100K Monthly Sessions
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Oct 8, 2025 Melissa Byron, a travel blogger and founder of A Solo Woman Traveling, shares her inspiring journey from a 70% traffic drop due to Google's update to hitting 100K monthly sessions. She discusses how evolving her blog into boutique group tours revitalized her business and doubled her website visitors. With lessons on authentic content creation and diversifying revenue, Melissa emphasizes the importance of staying true to one's brand. Her success story highlights resilience in the face of challenges and innovative strategies for content-driven entrepreneurship.
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Traffic Peak Then Sudden Drop
- Melissa describes rising to ~46,000 sessions by mid-2023 and then watching traffic decline after the Helpful Content Update.
- She recounts pivoting from SEO-perfect posts to more human edits and community work as traffic fell.
Build Products From Your Best Content
- Review your existing posts and focus on the topics that already rank well to inform product ideas.
- Use those insights to create business offerings closely tied to your highest-performing content.
First Tour Sold Out Quickly
- Melissa launched her first group tour despite doubts and imposter syndrome, selling out in four weeks and adding extra spots.
- She credits her site followers, email list, and Facebook group for early bookings even with modest Instagram reach.