Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Jenny Gonzalez built a 7-figure business with no tech background
5 snips
Sep 24, 2025 Jenny Gonzalez, a former bartender turned affiliate marketing entrepreneur, shares her inspiring journey to building a $2.5 million business without a tech background. She delves into her self-taught path in affiliate marketing, the impact of COVID on her venture Rockahead, and how relationships fueled her success. Jenny also discusses launching Trackfinity, a SaaS platform to manage affiliate programs, emphasizing the importance of first-party data and personal branding for growth. Her key advice? Leverage connections and turn services into scalable products!
AI Snips
Chapters
Transcript
Episode notes
From Bartender To Affiliate Headhunted
- Jenny moved from bartending to affiliate marketing by self-teaching after spotting an affiliate manager at her office.
- She got headhunted after covering a maternity role and attending conferences, which launched her career.
Affiliate Marketing's Early Landscape
- Early affiliate marketing relied heavily on rev-share, basic tracking, and static banners.
- The space then prioritized SEO publishers over media buying and one-shot CPA deals.
Act Like It’s Your Own Operation
- Treat every job like your own operation by bootstrapping and prioritizing profitability.
- Use public speaking and conferences as low-cost, high-impact marketing to build reputation.