Jenny Gonzalez

Affiliate marketing entrepreneur who built a multi-million dollar affiliate business and later co-founded Trackfinity, a SaaS platform for managing affiliate programs; also co-founded RocaHead to solve technical hurdles for affiliates and advertisers.

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Sep 24, 2025 • 51min

How Jenny Gonzalez built a 7-figure business with no tech background

Jenny Gonzalez, a former bartender turned affiliate marketing entrepreneur, shares her inspiring journey to building a $2.5 million business without a tech background. She delves into her self-taught path in affiliate marketing, the impact of COVID on her venture Rockahead, and how relationships fueled her success. Jenny also discusses launching Trackfinity, a SaaS platform to manage affiliate programs, emphasizing the importance of first-party data and personal branding for growth. Her key advice? Leverage connections and turn services into scalable products!

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