Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Kyle Austin Young Built and Sold a 40-Article Review Website
Oct 1, 2025
Kyle Austin Young, an entrepreneur and consultant, discusses his journey of building a profitable affiliate site with just 40 articles and selling it for up to $400K. He shares insights on choosing the e-learning niche, creating high-ROI content focused on buyer intent, and breaking into selective affiliate programs. Young highlights his unique 'probability hacking' framework that helped de-risk the project. He also reflects on the challenges of selling the site and how strategic decisions played a crucial role in his success.
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Layoffs Led To Diversification
- Kyle lost ~80% of traffic across two hits on an early food-delivery site and learned not to keep all eggs in one basket.
- He then diversified into multiple sites to reduce single-site risk and build resilience.
Topical Focus Beats Domain Size
- A narrowly focused topical site can outrank larger, more general sites by avoiding dilution.
- Tight topical authority in the e-learning niche beat bigger domains for platform-specific reviews.
Prioritize Buyer Keywords And ROI
- Prioritize buyer-intent articles and calculate projected ROI per article before writing.
- Choose shorter classes to review when they give equal search opportunity to reduce content creation time.
