Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! Carly Campbell Explains the Pinterest Tips That Work in 2025
Jul 16, 2025
Carly Campbell, a full-time content creator and Pinterest strategy instructor, shares her expertise in harnessing Pinterest for traffic and revenue growth. She reveals her journey from waitress to successful online creator, achieving over 100,000 monthly views in six months. Carly discusses balancing seasonal and evergreen content, adapting to algorithm changes, and the importance of identifying thriving niches. She also addresses the impact of AI-generated content on authenticity and how community engagement can sustain growth for creators.
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Carly’s Early Success Story
- Carly Campbell started her first site in 2016 aiming just to make money online.
- She made a full-time income in the first year, far surpassing her previous waitress earnings.
Pick Popular Niches and Prepare Seasonally
- Choose niches popular on Pinterest for quicker traffic success.
- Prepare and publish seasonal content months in advance to maximize holiday traffic.
Balance Seasonal and Evergreen Content
- Balance publishing seasonal and evergreen content about 50-50 for steady growth.
- Manage seasonal traffic drops by building evergreen content to sustain you year-round.