Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Russ Morgan Built $50,000/Month in Passive Income
Jul 30, 2025
In this chat, Russ Morgan, co-founder of Wealth Without Wall Street and a passive income expert, reveals how he achieved over $50,000 a month in passive income using his unique frameworks. He discusses the concept of 'Investor DNA' which helps individuals align their investments with personal traits. There's a deep dive into the realities of passive income, the common pitfalls high earners face, and the necessary mindset shifts for strategic investments. Russ emphasizes the importance of education and community in fostering financial independence.
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Building Freedom, Not Just Assets
- Most people building online businesses are ultimately building freedom, not just assets.
- Financial advisors often don't prepare people for market crashes and true financial freedom.
Passive Income Is Pre-Funded
- Passive income is not truly passive; it requires active management, often by others.
- View passive income as "pre-funded income" from sweat equity or prior effort.
Mismatch with Investor DNA
- Russ bought a long-term rental in 2006 that didn't fit his investor personality.
- He quickly realized success requires aligning investments with your investor DNA.
