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Tyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers.
Episode Topics & Timestamps
00:00 Understanding the Shift in Ad Revenue
12:09 The Evolution of Targeting: From Contextual to First-Party Data
20:40 The Value of First-Party Data in Advertising
27:58 The Art of Publishing and Business Success
29:53 The Evolution of Advertising Models
32:05 Maximizing Revenue through Advertising
34:04 Understanding Ad Revenue Trends
36:19 The Value of Traffic Sources
43:22 Leveraging First-Party Data for Growth
49:16 Identifying the Right Publishers for Programmatic Ads
50:56 The Future of Newsletter Advertising
53:01 Collecting Valuable User Data
Links Mentioned
https://www.ezoic.com/
https://www.youtube.com/@Ezoic
adrevenueindex.ezoic.com
