Why Billions In Revenue Just Shifted To Newsletters
Newsletter Operator
00:00
Navigating the Ad Tech Landscape
This chapter explores the evolution and complexities of ad tech, particularly the shift from third-party to first-party data. It addresses the impact of data privacy scandals, regulatory challenges, and how companies like Apple are reshaping ad dynamics. The discussion emphasizes the newfound power of publishers in directly selling audience data and the importance of protecting user privacy amidst changing advertising strategies.
Transcript
Play full episode
