Newsletter Operator

How To Build Your Email List with $20 Per Day

40 snips
May 8, 2025
Discover how to effectively grow and monetize your newsletter with just $20 a day. Learn the secrets behind using Meta ads for lead generation and the crucial elements of campaign structuring. Matt emphasizes the power of creative testing for maximum conversion. Plus, uncover innovative monetization strategies like paid recommendations to offset ad costs and achieve quick earnings. This is a must-listen for anyone looking to scale their email list efficiently!
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ADVICE

Use Website Lead Campaigns

  • Use a website lead campaign with Meta ads directing traffic to a landing page for email sign-up.
  • This approach allows control over the subscriber's onboarding experience and improves engagement.
ADVICE

Split Budget for Targeting and Testing

  • Structure your Meta ad campaign with one lead campaign containing two ad sets, each with $10 daily budget.
  • Use Advantage Plus targeting in one and the other for creative testing with multiple ads to find what works best.
ADVICE

Test Multiple Creatives Consistently

  • Start testing with 3 to 6 ad creatives, mostly images and videos, across both ad sets.
  • Let campaigns run for at least 5 to 7 days before analyzing results to determine effective ads.
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