Newsletter Operator
How To Build Your Email List with $20 Per Day
May 8, 2025
Discover how to effectively grow and monetize your newsletter with just $20 a day. Learn the secrets behind using Meta ads for lead generation and the crucial elements of campaign structuring. Matt emphasizes the power of creative testing for maximum conversion. Plus, uncover innovative monetization strategies like paid recommendations to offset ad costs and achieve quick earnings. This is a must-listen for anyone looking to scale their email list efficiently!
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Quick takeaways
- Utilizing Meta ads for lead generation on a $20 daily budget effectively drives high-quality newsletter subscriptions while allowing better audience targeting.
- Implementing paid recommendations post-subscription is crucial for monetizing the newsletter and recouping advertising costs, enhancing overall cash flow.
Deep dives
Maximizing a Low Marketing Budget
When working with a limited marketing budget of $20 a day, utilizing Meta ads is recommended due to its combination of low costs and high-quality subscriber acquisition potential. The approach starts with targeting an audience through a lead generation campaign that drives traffic to a website landing page where users can sign up for a newsletter. This method allows for better control over the subscriber experience compared to Meta's built-in lead generation forms, which can result in lower engagement and retention rates. Specifically, the structure of the campaign would involve two ad sets to ensure effective targeting and creative testing while managing budget constraints.
