The Creator Spotlight Podcast

Ali Abassi, creator of AI for Work, shares insights on building a successful lead magnet, emailing every subscriber, monetization experiments, TikTok growth, and plans for a local news newsletter.

Andrew Huang, a pioneer in the Creator Economy, shares insights on focusing output on specific platforms, creating online music production courses, scaling as a creator authentically, and writing his first book filled with timeless advice.

Casey Lewis discusses building and selling her first newsletter, writing to 0 subscribers, leaving a full-time job for her newsletter business, and her premium subscriber model with a 5% conversion rate. She also talks about monetizing a curation-style newsletter and her journey on TikTok.

Eric Cantor and Adam Katz from Vincent discuss building a core audience, revenue generation through partnerships, and not worrying about competitors. They talk about the evolution of their newsletters, decision not to put names on the byline, and knowing what not to write about.

Hannah Williams, founder of Salary Transparent Street on TikTok with 1.3 million followers, discusses building a brand based on audience trust, the core of her pay transparency mission, the art of street interviews, turning viral content into a sustainable business, and navigating brand deals with integrity.