The Creator Spotlight Podcast

Tommy Clark, a B2B social media expert and founder of Compound Content Studio, began his content journey while studying nutrition. He shares how he inadvertently built a successful agency and reflects on the dynamics of team building. Discussions shift to the art of viral posts, emphasizing trendjacking and audience engagement. Clark also explores striking a balance between personal branding and business management, revealing strategies for creator-led monetization and the evolution of YouTube for trust-building and lead nurturing.

Ryan Gilbert, creator and writer of the newsletter 'Workspaces' joins us for episode 28 of The Creator Spotlight Podcast. Workspaces: workspaces.xyz 00:00 From supply chain to tech startups 04:31 Building a niche from scratch 10:57 Monetizing with affiliate links 12:42 Abandoning a career to pursue content 16:32 The acquisition and reacquisition of the newsletter 25:08 Monetizing the newsletter is harder now 28:22 How the newsletter grew to 13k+ subscribers 35:35 The stats 37:12 The best home-office setup so far 40:30 Balancing personal and brand identity 44:12 Strategies for newsletter growth 47:02 Reflecting on success and future plans #podcast #creatoreconomy #newsletter

Rachel Karten joins us for episode 27 of the Creator Spotlight podcast to discuss what makes good content, winning and judging the Webby Awards, and building a newsletter audience. 00:00 Getting started with food insta 04:39 Advice for working with brands 09:02 Winning and judging Webby awards 14:05 Building a newsletter for content creators - Link in Bio 25:03 Growing an audience of 65k+ 35:50 Being a good social media manager #podcast #creatoreconomy #creatorinsights

This week we are joined by Michelle Curb, co-founder and editor of Gloria (hellogloria.com) Michelle is an expert in leading monetization for online media brands. 00:00 The Gloria newsletter 05:50 Getting started in online media 08:52 Is it hard to sell a media company? 14:15 Monetization and stats 15:58 Building an audience online 24:52 “I don’t want to be online” 27:38 Day in a life of a media founder 39:21 How to monetize as a creator 45:35 Looking forward and back #creatoreconomy #podcast #thecreatorcommunitypodcast

Theo Lloyd-Hughes joins us for episode 25 of The Creator Spotlight Podcast -- he is a journalist specialising in women's soccer/football. He has a newsletter and podcast called Squad Depth, he produces The Athletic's podcast Full Time, he is also a freelance writer. Squad Depth: squaddepth.com 00:00 Why Theo pursued soccer journalism 08:23 How much does soccer journalism pay? 17:24 How to tell the real story 23:36 Newsletters are the future of journalism 39:11 The stats 41:17 Building a newsletter into a sustainable business 47:01 How to get better at podcasting #podcast #creatoreconomy #womenssoccer

Cole Derochie, creator of the Today in Design newsletter, shares his intriguing journey from an accidental designer to a thriving content creator. He discusses the evolution of his daily design newsletter, emphasizing content curation and community engagement. Derochie reveals his strategies for writing efficiently and monetizing with sponsorships, while balancing family and professional commitments. Additionally, he highlights the importance of Twitter in growing his audience, with clever tips for boosting engagement and creating compelling content.

Sean Devlin, a media entrepreneur and founder of Nice News, shares his inspiring journey from zero to 820k newsletter subscribers in just three years. He reveals the biggest mistakes in newsletter design and why positive content is essential in today’s media landscape. Sean discusses strategies to engage subscribers effectively and the role of social media in audience growth. He also dives into monetization tactics and emphasizes the importance of unique, uplifting stories. A must-listen for aspiring newsletter creators!

Ambreen Ali is a tenured and accomplished journalist as well as Founding Editor of Central Desi, a local newsletter focussing on the South Asian community in New Jersey. She joins us for episode 22 of the Creator Spotlight podcast. Central Desi: centraldesi.beehiiv.com 00:00:00 Ambreen Ali - putting journalism first 00:05:02 Growing a local newsletter 00:14:07 Why being a journalist is difficult 00:22:02 Is society losing its media literacy? 00:28:53 The best and worst of tradition journalism 00:35:26 Why prisoners should be taught journalism 00:39:39 Making a local impact 00:43:26 Not wanting to be a “creator” 00:52:00 Monetizing journalism is hard 00:57:43 Advice to other creators #podcast #creatoreconomy #southasian

Glennda Baker is an Atlanta based realtor that became a TikTok star by uploading her stories, advice and experiences of the real estate market. Glennda's TikTok: https://www.tiktok.com/@glenndabaker Glennda's IG: https://www.instagram.com/glenndabaker/ Glennda's Newsletter: https://glenndagazette.beehiiv.com/ 00:00 Who is Glennda Baker? 05:58 How Glennda Baker makes her videos 26:18 Sharing your life online 35:16 Glennda’s newsletter 40:57 The business of being Glennda Baker 43:57 Is social media content better than TV? #podcast #creatoreconomy #realestate

In this conversation, Ernie Smith, an experienced writer with a decade's worth of insights from his newsletter Tedium, shares his unique journey in online content creation. He dives into the technical challenges of coding newsletters and why he prefers DIY over platforms. Ernie laments the fading personality of the internet amidst rising commercialization, while also discussing the delicate balance between creativity and structured deadlines. He contemplates the future of the creator economy, emphasizing the need for integrity and innovation in a saturated digital landscape.