The Creator Spotlight Podcast Ep. 40: How to build a media company: Use streetwear brand tactics
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Jan 2, 2025 Daisy Alioto, the CEO and editor of Dirt Media, shares her insights on running a modern media company influenced by streetwear branding. She discusses the evolution of Dirt Media and emphasizes treating subscribers as collectors. Daisy explores the importance of understanding your audience and the value of collaboration for growth. She also reflects on the contemporary media landscape and the responsibilities of creators in contributing thoughtfully to the internet. Expect a unique blend of pop culture, creativity, and practical business strategies!
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Treat Subscribers as Collectors
- Treat your subscribers like collectors, not just passive readers.
- Offer limited-edition items or experiences alongside subscriptions to foster engagement.
Primordial Soup of Media
- Current media landscape is a 'primordial soup' where established players and startups face similar challenges.
- Smaller entities have an advantage due to agility and lower overhead.
Survival in the Soup
- In the 'primordial soup' of the current media landscape, prioritize survival and adaptability.
- Wait for the right opportunity to evolve rather than rushing into the wrong direction.