Ep. 40: How to build a media company: Use streetwear brand tactics
The Creator Spotlight Podcast
Media Consumers as Collectors
This chapter examines the innovative perspective of viewing media consumers as collectors rather than mere subscribers, emphasizing the benefits of limited edition offerings. It discusses strategies for enhancing engagement through value-added purchases, community involvement, and the importance of adapting to a rapidly evolving digital landscape. The conversation also highlights the challenges of monetizing content and finding success within niche markets, while balancing creative vision with practical management.
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