The Creator Spotlight Podcast Ep. 39: How to make $100k+ as a local news creator ft. Michael Kauffman
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Dec 19, 2024 Michael Kauffman, founder of the Catskill Crew, dives into the world of community-led newsletters and sustainable revenue models. He discusses the importance of audience engagement and building local relationships. Kauffman emphasizes the emotional impact of branding, drawing parallels to nostalgia and comfort. He shares strategies for monetization while maintaining authenticity in the creator economy. The conversation highlights the uphill battle local newsletters face, but also the vast potential for growth and community collaboration.
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Catskills Monopoly
- Michael was inspired to create a Catskills Monopoly game while playing a Taos version during a trip.
- The game will feature local landmarks and has strong pre-orders, showing community interest.
Organic Growth First
- Focus on organic newsletter growth initially to validate your content and build trust.
- Paid advertising works, but organic growth ensures you're providing real value.
Branding Vision
- Michael's successful branding blends vision with execution, unlike many AI-driven designs.
- He emphasizes the importance of strong branding for standing out and building trust.