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The Creator Spotlight Podcast
Ep. 39: How to make $100k+ as a local news creator ft. Michael Kauffman
Dec 19, 2024
Michael Kauffman, founder of the Catskill Crew, dives into the world of community-led newsletters and sustainable revenue models. He discusses the importance of audience engagement and building local relationships. Kauffman emphasizes the emotional impact of branding, drawing parallels to nostalgia and comfort. He shares strategies for monetization while maintaining authenticity in the creator economy. The conversation highlights the uphill battle local newsletters face, but also the vast potential for growth and community collaboration.
01:03:55
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Quick takeaways
- Michael Kauffman emphasizes the importance of building genuine community relationships to drive the success of local newsletters.
- The podcast discusses diverse monetization strategies including sponsorships and local events, which are essential for sustainable revenue models.
Deep dives
Challenges of Traditional Media
Local newspapers are facing significant challenges as their quality declines and readership wanes, primarily due to outdated business models and the rise of digital content. This decline creates a unique opportunity for local newsletters that can fill the void left by traditional media. The podcast highlights the importance of growth strategies for newsletters, emphasizing that success comes from both organic reach and potential paid advertising, but authenticity and community engagement are paramount. As local media continues to struggle, those who can connect genuinely with subscribers and deliver valuable content stand to benefit.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode