Michael Kauffman

Michael Kauffman, founder of the Catskill Crew, dives into the world of community-led newsletters and sustainable revenue models. He discusses the importance of audience engagement and building local relationships. Kauffman emphasizes the emotional impact of branding, drawing parallels to nostalgia and comfort. He shares strategies for monetization while maintaining authenticity in the creator economy. The conversation highlights the uphill battle local newsletters face, but also the vast potential for growth and community collaboration.

Michael Kaufman, the mastermind behind the Catskill Crew newsletter and founder of TheNewsletter.Club, dives into the world of local newsletters. He shares his journey from burnout to building a thriving community hub, reaching over 10,000 subscribers in under a year. Michael discusses innovative monetization strategies, including creative products and events. He emphasizes the importance of genuine engagement, social media tactics, and identifying niche opportunities to establish strong local connections.

Michael Kauffman, founder of Catskill Crew and The Newsletter Club, explores innovative monetization strategies for local newsletters. He discusses the resurgence of print media and the importance of diverse revenue streams beyond ads. Michael shares his plans for a premium, wax-sealed mailer filled with exclusive content and discusses the 'local holdco' model, including products and events. He emphasizes the value of polling for validation and offers practical ad sales tactics to ensure success for sponsors and creators alike.