The Creator Spotlight Podcast Ep. 36: Making big bucks with a small audience ft. Lex Roman
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Nov 21, 2024 Joining the discussion is Lex Roman, a freelance growth marketer and creative entrepreneur known for his newsletters, Journalists Pay Themselves and Revenue Rulebreaker. Lex delves into innovative monetization strategies, highlighting how to thrive with a small audience. He examines the significance of niche communities and the evolving role of newsletters for income. Lex also tackles subscription fatigue and the understated yet crucial business acumen of journalists, revealing fresh insights on ethical practices and community engagement in the creator economy.
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Career Transition
- Lex Roman transitioned from TV/film production to UX design due to the 2008 writer's strike and advice from Arturo Perez.
- Perez predicted streaming's impact on traditional media, prompting Roman's move to tech in 2012.
Creator vs. Creative Entrepreneur
- Lex Roman distinguishes between "creative entrepreneurs" (service providers like web designers) and "creators."
- "Creators" primarily monetize through content, making it a substantial revenue stream.
Newsletter Revenue
- Lex Roman generated $150,000+ from newsletters via various revenue streams.
- Roman's Growth Trackers membership, priced at $500/month, was the primary source, followed by speaking engagements.