The Creator Spotlight Podcast Ep. 42: The blueprint for growing your business online ft. Matt McGarry
27 snips
Jan 16, 2025 Matt McGarry, known as the Newsletter Guy, is the mastermind behind Growletter, an agency that helps creators build their subscriber lists. In this chat, he unveils the challenges of monetizing newsletter-only businesses and the importance of valuable content. Discover why newsletters are more of a strategic communication tool than a standalone business model. Matt also shares insights on effective subscriber acquisition strategies, the newsletter landscape's saturation, and emerging trends in B2B content. A must-listen for aspiring creators!
AI Snips
Chapters
Transcript
Episode notes
Paid Acquisition for Newsletters
- Grow your newsletter and customer base with paid advertising.
- Focus on platforms like Facebook, Instagram, and LinkedIn.
Newsletter Growth Metrics
- Matt McGarry has generated over 10 million newsletter subscribers for clients.
- He estimates spending $10-20 million on ads, achieving a $1-2 cost per acquisition (CPA).
ROI vs. CPA
- Prioritize return on investment (ROI) over CPA.
- Aim for a CPA between $1-3, but focus on the overall return.