Matt McGarry, Founder and CEO of GrowLetter, shares his expertise on the power of newsletters for B2B companies. He discusses the essential first steps in launching a newsletter, including the importance of value propositions and consistent engagement. Matt stresses the need for audience feedback and the benefits of repurposing content. He also dives into effective monetization strategies, emphasizing early calls to action. With practical insights, he shows how newsletters can be scaled and optimized for maximum impact.

Matt McGarry, founder of Newsletter Operator and GrowLetter, shares the secrets behind successful newsletters. Topics include determining suitability of paid ads, creating effective ads for conversions, promoting newsletters on social media, monetization strategies, and insights on being a creator.

E27: Three months ago, I decided to launch the First Class Founders newsletter.Problem is, I had no subscribers, no list, and, essentially, no idea what to do or, even, where to begin!Today, my newsletter has over two thousand subscribers. It has an open rate of 40% and a 10% click-through rate. In case you are wondering, yes, that IS indeed a high number. How did I achieve this? What did I do that was so effective? What's my secret sauce?Get ready to take notes because I plan to reveal all my secrets to you today!DISCLAIMER: Twitter just updated their API pricing plans impacting many of the tools mentioned in this episode. This is a fast-changing development so please check the individual websites for updates on how each tool is handling this situation.***TOPICS:Great Content is Not Enough (3:41)Using Beehiiv to Swap Recommendations (5:42)When Swapping Recs: Growth Rate > List Size (7:00)In-Network Recommendation Engines: ConvertKit, SparkLoop, Substack (7:10)How to Cross Promote Your Newsletter Using Lettergrowth (7:27)How to Create Beautiful Snapshots Using Xnapper (8:25)How to Design Your Newsletter Using Canva (9:12)How to Use Twitter to Repurpose Newsletter Content Using Typefully (11:27)Track Your Most Important Metrics Using ilo.so  (13:11)How to Convert Followers on Twitter Using Birdy.so (14:54)How to Engage with Your Twitter Followers Using Engagement Builder (16:05)Using Auto-DMs on Twitter to Grow Your Newsletter (18:22)How to Manage Your Twitter DM Inbox Using Inboxs (19:42)Summary of Newsletter Tools (21:16)***LINKS:BeehiivLettergrowthXnapperCanvaTypefullyilo.soBirdy.soEngagement BuilderHivoeInboxsEpisode 22EpisJOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

Matt McGarry, known as the Newsletter Guy, is the mastermind behind Growletter, an agency that helps creators build their subscriber lists. In this chat, he unveils the challenges of monetizing newsletter-only businesses and the importance of valuable content. Discover why newsletters are more of a strategic communication tool than a standalone business model. Matt also shares insights on effective subscriber acquisition strategies, the newsletter landscape's saturation, and emerging trends in B2B content. A must-listen for aspiring creators!

Matt McGarry, The newsletter guy who has helped grow newsletters like Milk Road, The Hustle, and Ben's Bytes, shares tactical info on growing subscriber numbers and making money from newsletters. Topics include charging for a meeting, pricing frameworks, content market fit, newsletter frameworks, getting your first 1k subscribers, and monetizing.