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The Marketing Millennials
303 - How To Start/Scale A Newsletter in 2025 with Matt McGarry, Founder + CEO of GrowLetter
Jan 3, 2025
Matt McGarry, Founder and CEO of GrowLetter, shares his expertise on the power of newsletters for B2B companies. He discusses the essential first steps in launching a newsletter, including the importance of value propositions and consistent engagement. Matt stresses the need for audience feedback and the benefits of repurposing content. He also dives into effective monetization strategies, emphasizing early calls to action. With practical insights, he shows how newsletters can be scaled and optimized for maximum impact.
35:06
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Quick takeaways
- Newsletters are undervalued assets for B2B companies that foster audience engagement and can be launched with minimal resources.
- Establishing a clear value proposition and incorporating feedback from a small subscriber base are essential for newsletter effectiveness and growth.
Deep dives
The Power of Newsletters in Marketing Strategy
Newsletters serve as a crucial component of a marketing strategy, providing a platform to build audiences, earn trust, and generate revenue. They are categorized as owned media, allowing businesses to connect directly with their audience without interference from algorithms, making them more reliable than social media or search traffic. An engaged email list is considered one of the most valuable assets, as it enables businesses to generate more customers and revenue. By focusing on newsletters, marketers can create a powerful content flywheel that enhances their overall digital presence.
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