The Marketing Millennials 303 - How To Start/Scale A Newsletter in 2025 with Matt McGarry, Founder + CEO of GrowLetter
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Jan 3, 2025 Matt McGarry, Founder and CEO of GrowLetter, shares his expertise on the power of newsletters for B2B companies. He discusses the essential first steps in launching a newsletter, including the importance of value propositions and consistent engagement. Matt stresses the need for audience feedback and the benefits of repurposing content. He also dives into effective monetization strategies, emphasizing early calls to action. With practical insights, he shows how newsletters can be scaled and optimized for maximum impact.
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Starting a Newsletter
- Quickly create a newsletter and iterate based on feedback.
- Define the value proposition, target audience, and content template.
Building an Initial Subscriber List
- Build an initial subscriber list before sending your first newsletter.
- Leverage your existing contacts via email, text, and social media.
Leveraging Social Media for Newsletter Growth
- Optimize all social media profiles to drive newsletter signups.
- Use pre- and post-call-to-actions (CTAs) on social media to promote your newsletter.