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15min chapter
303 - How To Start/Scale A Newsletter in 2025 with Matt McGarry, Founder + CEO of GrowLetter
The Marketing Millennials
Mastering Newsletters for Engagement and Growth
This chapter explores the significance of newsletters as key tools for data capture and audience engagement, emphasizing best practices for collecting first-party data. It discusses strategies for designing engaging content that can be repurposed across platforms and highlights the importance of meaningful metrics in measuring success. Additionally, the chapter addresses effective email capture techniques and the role of direct interactions and feedback in enhancing audience understanding.
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