Utilizing tools for engaging content presentation, such as Snapper and Canva, is vital for newsletter growth.
Leveraging networking platforms like Beehive and Letter Growth enhances subscriber engagement and audience connection.
Deep dives
Growing a Newsletter Subscriber Base
Achieving significant growth in newsletter subscribers, the podcast host shares insights on attaining a 40% open rate and 10% click-through rate, surpassing industry standards. By consolidating content under 'First Class Founders,' strategies are disclosed on expanding a newsletter base using tweaks that saw a rise from 0 to 2,000 subscribers in three months.
Enhancing Visual Appeal and Collaboration
Utilizing tools like Snapper for informative visuals and Canva for design elements, the host emphasizes the importance of engaging content presentation. Networking with platforms like Beehive and Letter Growth for cross-promotion enhances engagement and audience connection, fostering a collaborative newsletter environment.
Optimizing Twitter Tools for Engagement
The utilization of Twitter tools like Tapefly and ilo.so aids in repurposing content from tweets to newsletters, enhancing engagement and subscriber conversion. Tools such as Birdie and Engagement Builder streamline Twitter interactions, while Hivo and Inboxes automate DM engagement and conversation management for increased follower interaction and newsletter sign-ups.
E27: Three months ago, I decided to launch the First Class Founders newsletter.
Problem is, I had no subscribers, no list, and, essentially, no idea what to do or, even, where to begin!
Today, my newsletter has over two thousand subscribers. It has an open rate of 40% and a 10% click-through rate. In case you are wondering, yes, that IS indeed a high number. How did I achieve this? What did I do that was so effective? What's my secret sauce?
Get ready to take notes because I plan to reveal all my secrets to you today!
DISCLAIMER: Twitter just updated their API pricing plans impacting many of the tools mentioned in this episode. This is a fast-changing development so please check the individual websites for updates on how each tool is handling this situation.
*** TOPICS: Great Content is Not Enough (3:41)
Using Beehiiv to Swap Recommendations (5:42)
When Swapping Recs: Growth Rate > List Size (7:00)
*** First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.
Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.