Creators On Air

The Secrets Behind The Most Successful Newsletters with Matt McGarry

Sep 20, 2023

Matt McGarry, founder of Newsletter Operator and GrowLetter, shares the secrets behind successful newsletters. Topics include determining suitability of paid ads, creating effective ads for conversions, promoting newsletters on social media, monetization strategies, and insights on being a creator.

35:41

Episode guests

Matt McGarry

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Quick takeaways

To stand out in a crowded niche, take a different angle or perspective for your newsletter to gain more dedicated subscribers.

Monetize your newsletter through sponsorships, paid subscriptions, courses, coaching, or consulting services, utilizing strategies like email automation and social proof.

Improve open rates by making a great first impression with a compelling welcome email, optimizing landing page conversion rate, and continuously refining email structure and design.

Deep dives

Differentiate Your Newsletter to Stand Out

To stand out in a crowded niche, don't aim to have a better newsletter than the competition, but rather take a different angle or perspective. Going niche and exploring a specific problem or audience within your niche can help you gain more dedicated subscribers. Focus on providing a consistent and visually appealing format for your newsletter, creating sections and templates that make it easy for readers to navigate. Additionally, optimize your newsletter landing page to have a high conversion rate and employ clear and compelling call-to-actions throughout your content.

First Impressions Drive Engagement

00:46

Promote Before You Publish

01:21

Personal Connect Drives Engagement

01:30

Introduction

2min

Determining Suitability of Paid Ads for Newsletter Creators

1min

Creating Effective Ads for Conversions

6min

Promoting Newsletters on Social Media

8min

Monetization Strategies and Converting Subscribers into Paying Customers

3min

Monetizing Newsletters through Sponsorships

13min

Insights on Being a Creator and Running a Successful Newsletter

3min

What are the growth tactics behind the world’s largest and fastest growing newsletters?

Think Codie Sanchez, Sahil Bloom and The Hustle.

We asked Matt McGarry, the mastermind behind them all

Matt McGarry is the founder of Newsletter Operator and GrowLetter. He’s worked with the world’s leading creators and brands, from Sahil Bloom to The Hustle, to help them grow their email lists.

In this episode of Creators on Air, Matt McGarry joins us to discuss how to accelerate your newsletter growth, connect to your audience, and build a newsletter landing page that converts.

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