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The Secrets Behind The Most Successful Newsletters with Matt McGarry

Creators On Air

CHAPTER

Determining Suitability of Paid Ads for Newsletter Creators

This chapter explores how newsletter creators can assess whether paid ads are a good fit for their business. It highlights the importance of already generating revenue from the newsletter or creator business to offset the cost of paid acquisition and suggests calculating subscriber lifetime value (LTV) to determine an appropriate ad spend.

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