This week Francis is joined by Matt McGarry, also known as the Newsletter Guy. They discuss his agency Growletter, the nuances of newsletter-only businesses, the challenges of monetization, and the evolving role of creators in the media landscape.

Newsletter Marketing Summit: https://newslettermarketingsummit.com

FOR $200 OFF, USE CODE: CS200

Newsletter Operator: https://www.newsletteroperator.com

Growletter: https://growletter.co

Write Grow Sell: https://writegrowsell.com

Matt McGarry: https://x.com/JMatthewMcGarry

00:00:00 Introducing Matt and his businesses

00:01:12 Breaking down Matt's multiple income streams

00:04:52 Newsletters are NOT a business model

00:08:24 CPA is not as important as you think

00:16:06 Creating a winning ad to grow your newsletter

00:19:24 Why you should not start a newsletter only business

00:23:21 Do not paywall your best content

00:29:19 The key to monetizing your audience

00:36:10 The devolution from media founder to creator

00:41:36 The difficulties of marketing a podcast

00:47:13 Maximizing reach and engagement by repurposing content

00:52:55 The must-haves for a growing newsletter

00:56:30 The most saturated areas in the newsletter world

00:59:46 Newsletter trends for 2025