This week Francis is joined by Matt McGarry, also known as the Newsletter Guy. They discuss his agency Growletter, the nuances of newsletter-only businesses, the challenges of monetization, and the evolving role of creators in the media landscape.
Newsletter Marketing Summit: https://newslettermarketingsummit.com
FOR $200 OFF, USE CODE: CS200
Newsletter Operator: https://www.newsletteroperator.com
Growletter: https://growletter.co
Write Grow Sell: https://writegrowsell.com
Matt McGarry: https://x.com/JMatthewMcGarry
00:00:00 Introducing Matt and his businesses
00:01:12 Breaking down Matt's multiple income streams
00:04:52 Newsletters are NOT a business model
00:08:24 CPA is not as important as you think
00:16:06 Creating a winning ad to grow your newsletter
00:19:24 Why you should not start a newsletter only business
00:23:21 Do not paywall your best content
00:29:19 The key to monetizing your audience
00:36:10 The devolution from media founder to creator
00:41:36 The difficulties of marketing a podcast
00:47:13 Maximizing reach and engagement by repurposing content
00:52:55 The must-haves for a growing newsletter
00:56:30 The most saturated areas in the newsletter world
00:59:46 Newsletter trends for 2025
