This week Francis is joined by Kofie Yeboah a versatile creator in the sports media landscape. Kofie does it all, social media, long-form, short-form, podcasts, research and writing. He's here to tell us how he does it all.

Kofie's YouTube: https://www.youtube.com/@KofieWhy

00:00 Introducing Kofie Yeboah

01:25 Kofie's early introduction to sports

05:35 The evolution from long-form to short-form

10:21 TikTok's endless opportunities and constant insecurity

14:37 Balancing roles as a content creator and producer

19:43 Successful strategies for repurposing content

26:56 The best and the worst of social platforms

29:57 Fostering a positive and engaged community

32:23 Revenue reinvestment strategies

43:24 Balancing a full-time job with content creation

46:55 Kofie's relationship with different sports leagues

48:33 The path to 100k subscribers