The Creator Spotlight Podcast Ep. 41: How a journalist becomes an entrepreneur ft. Lindsey Stanberry
Jan 9, 2025
Lindsey Stanberry, creator of The Purse newsletter, discusses her inspiring transition from corporate media to entrepreneurship. She highlights the challenges of defining her identity as a creator and the significance of targeting a niche audience. Lindsey emphasizes the importance of quality content, community engagement, and collaboration in building a sustainable brand. She shares her insights on navigating subscription fatigue and the value of transparency in fostering trust with her audience. Her journey showcases the evolving landscape of journalism and the entrepreneurial skills needed to thrive.
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From Blog to Business
- Lindsey Stanberry initially treated "The Purse" as a personal blog.
- A CUNY program helped her shift to a business mindset, leading to a significant change.
Detriment to Journalists
- Separating journalists from the business aspects of media is detrimental.
- This creates a knowledge gap and hinders entrepreneurial thinking within news organizations.
Refinery29 vs. CNBC
- Lindsey Stanberry recalls the stark contrast between Refinery29 and CNBC's cultures.
- Refinery29 fostered collaboration with sales, while CNBC maintained a strict separation.
