Navigating Subscription Fatigue and Building Community in Journalism

This week Francis Zierer speaks with Lindsey Stanberry, creator of The Purse, a newsletter focused on money, motherhood, work, and relationships. Lindsay shares her journey from working in corporate media to becoming an independent creator/entrepreneur.

The Purse: https://thepurse.substack.com/

00:00 Introducing Lindsey and The Purse

01:25 Transitioning from Corporate to Independent Creation

06:16 Developing a Blog into a Sustainable Brand

09:30 The Biggest Detriment to Journalists in Media

14:26 Defining Identity: Creator, Journalist, or Entrepreneur?

19:44 The Value of Collaboration and Partnership in Entrepreneurship

24:43 Choosing Your Niche for a Content Franchise

30:54 Growing an Organic Newsletter Audience

32:14 The Challenge of Paid Subscriptions

35:22 Fostering a Community Through Events

38:18 Creator's Concern of Financial Sustainability

42:24 The Evolution of the Newsletter Format

45:05 The Value of Transparency and Trust as a Creator

47:08 The Value of Quality Writing Amongst Abundant Free Content

54:29 Take Yourself Seriously